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Public Health Program

Measles & Rubella Initiative

Also Known As MRI
Immunization Program

The Measles & Rubella Initiative, established in February 2001, is a long-term partnership among public health leaders formed to reduce measles deaths worldwide. Its founding organizations, the American Red Cross, the United States Centers for Disease Control and Prevention, UNICEF, the United Nations Foundation and the World Health Organization, convened to address an escalating measles crisis in Africa, recognizing that most of the resulting deaths were preventable through vaccination. The initiative set an original goal of reducing global measles deaths by ninety percent by 2010 compared with 2000 levels, later expanding its technical and financial support from Africa to countries in Asia as measles deaths there became the highest outside sub-Saharan Africa.

Facts
Launch Year
2001 1
Sponsoring Body
American Red Cross, CDC, UNICEF, UN Foundation and WHO 1
Target Population
Every child at risk of measles in measles-burdened countries 1
Health Goal
Reduce measles deaths globally by 90% by 2010 compared to 2000 estimates 1
Geographic Scope
More than 40 African countries and three Asian countries 1
Measured Results
217 million children vaccinated against measles and 1.2 million lives saved since 1999 1
Program status (class)
Ongoing 1
Classification
Program Kind
Vaccination or Immunization Program 1
Connections

Delivers Practice

Vaccination, Practices

Entity-backed identity for the program-kind enum value this public health program already carries, resolved to a health practice by an explicit value-to-entity map (phase 3 bucket conversion, docs\design_entity_backed_browse_buckets_20260928.md). The program-kind fact itself stays on the program unchanged.

In the Other Atlases
Sources
1. Wikipedia: Measles & Rubella Initiative
  • Introduction, lead sentence, launch clause
    launched in 2001
  • Introduction, lead sentence, goal clause
    reducing measles deaths globally by 90% by 2010 compared to 2000 estimates
  • Introduction, lead sentence, abbreviation
    The Measles & Rubella Initiative (MRI)
  • Background
    American Red Cross, CDC, UNICEF, UN Foundation, and WHO met to discuss the growing problem of measles in Africa
  • Structure
    to vaccinate every child who may be at risk
  • Impact, paragraph 2
    supported more than 40 African countries and three Asian countries
  • Impact, paragraph 1
    217 million children have been vaccinated against measles and 1.2 million lives have been saved since 1999
  • Wikipedia 'Measles & Rubella Initiative': 'is a long-term commitment and partnership among leaders in public health'; checked 2026-09-27.
  • Program classification, entity description sentence
    Its founding organizations, the American Red Cross, the United States Centers for Disease Control and Prevention, UNICEF, the United Nations Foundation and the World Health Organization, convened to address an escalating measles crisis in Africa, recognizing that most of the resulting deaths were preventable through vaccination.
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