Product Red, often styled (RED), is a licensed brand created to engage private companies in raising awareness and funds to help eliminate HIV/AIDS in eight African countries: Eswatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia. It was founded in 2006 by U2 frontman Bono together with Bobby Shriver of the ONE Campaign and DATA. Partner companies create products bearing the Product Red logo and donate up to fifty percent of profits from those products to the Global Fund to Fight AIDS, Tuberculosis and Malaria. In 2012 the ONE Campaign acquired Red as a division, combining two organizations Bono and Shriver had co-founded, and since 2020 Product Red has also supported efforts against COVID-19 through Global Fund programs.
Facts
Health GoalRaise awareness and funds to help eliminate HIV/AIDS in eight African countries 1 Measured ResultsOver 800 million US dollars generated for HIV programs in Africa as of January 2026 1 Program status (class) Classification
Program KindHealth Education Program 1 Connections
Associated With
Source Product Red - Wikipedia
Delivers Practice
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Source Product Red - WikipediaLead section, purposeQuote, Lead section, purpose
Product Red is a licensed brand by the company Red that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries.
Sources
1. Product Red - Wikipedia
Lead section, founding
The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA.
Lead section, purpose
Product Red is a licensed brand by the company Red that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries.
Lead section, funds raised
Red is the largest private sector donor to the Global Fund, and has generated over $800 million for HIV programs in Africa as of January 2026.
- Wikipedia 'Product Red': present-tense description, 'Since 2020, Product Red has been used' against COVID-19; checked 2026-09-27.
Associated With: Public Health, Lead section
Product Red is a licensed brand by the company Red that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely Eswatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania, and Zambia.
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