5 A Day refers to a family of national health campaigns, run in countries including the United States, United Kingdom, France and Germany, that encourage people to eat at least five 80-gram portions of fruit and vegetables a day, aligned with World Health Organization guidance recommending a minimum of 400 grams of fruit and vegetables daily. The United Kingdom's program was introduced by the Department of Health in winter 2002-2003. The campaigns aim to improve public health by increasing produce consumption, citing research linking higher intake to reduced risk of cancer, hypertension, heart disease, stroke and diabetes; some national campaigns have since moved beyond the original five-portion target, encouraging seven or more daily portions as further research suggested additional benefit from higher consumption.
Facts
Program StatusRebranded in the United States as Fruits & Veggies - More Matters in 2007 1 Sponsoring BodyNational Cancer Institute and Produce for Better Health Foundation in the United States, UK Department of Health in the United Kingdom 1 Health GoalEncourage consumption of at least five 80 gram portions of fruit and vegetables a day, aligned with World Health Organization guidance of a minimum of 400 grams daily 1 Measured ResultsAfter ten years, research suggested that few people in the United Kingdom were meeting the five a day target 1 Program status (class) Classification
Program KindHealth Education Program 1 Connections
Associated With
Source 5 A Day (Wikipedia)
Delivers Practice
Sources
1. 5 A Day (Wikipedia)
United Kingdom section, launch sentence
The programme was introduced by the UK Department of Health in the winter of 2002-2003
Support section, sponsors sentence
The National Cancer Institute provided research for the program, while the Produce for Better Health Foundation implemented the program.
Introduction, WHO recommendation sentence
consumption of at least five portions of 80 g of fruit and vegetables each day, following a recommendation by the World Health Organization that individuals consume 'a minimum of 400g of fruit and vegetables per day.'
United States section, rebrand sentence
The 5 a Day program in the United States was originally the National Fruit and Vegetable Program but was rebranded Fruits & Veggies - More Matters in March 2007.
United Kingdom section, outcome sentence
After ten years, research suggested that few people were meeting the target.
- Wikipedia '5 A Day': present-tense description of current national campaigns; checked 2026-09-27.
Associated With: Nutrition Science, Article text
The campaign focuses on easy ways for people to eat healthy wherever and whenever they can.
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