Chile Elige Vivir Sano

A Chilean government program to promote healthy habits, launched in 2011 under the leadership of First Lady Cecilia Morel during President Sebastian Pinera's first term. Elige Vivir Sano, meaning Choose to Live Healthy, began as a presidential initiative promoting physical activity, healthy eating, participation in the outdoors and family time, before Law 20,670, enacted in May 2013, formalized it into the Sistema Elige Vivir Sano, an intersectoral management system coordinated through an executive secretariat housed in the Ministry of Social Development and Family. The law let the program address nutrition and healthy-lifestyle policy across multiple government bodies rather than through any single ministry, and by its tenth anniversary in 2021 it had become an established public policy rather than a single administration's campaign, credited with measurable gains in physical activity and healthy eating even as childhood obesity continued to rise over the same decade.